Probe•Strat™– How we do it.

Step 1: We interview you.

• Develop the lists of people to talk to. We work closely with you to identify the list of people in each category to be interviewed, obtain names, phone numbers and addresses.
lIdentify the key attributes. What are the attributes that may be important to each constituent group?

• Develop the discussion guide. We work with you to identify all the key issues that need to be addressed.

 

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