• It is a "report card." It benchmarks your relationship with current, former and potential vendors or customers.

• It is as a strong public relations tool. A relationship-builder with your vendors/customers; including former ones, potential ones and employees.

• It points out the specific and detailed strengths and weaknesses of your organization.

• It identifies ways to correct the weaknesses so you can become your customer’s preferred vendor, or gain a better working relationship with your vendors.

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