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You gain broad recommendations for improvement applicable to all your vendor/customers. And you also get a very detailed, item-by-item improvement list for each customer. You will learn about specific ways you can get more of business from your customers or new business; how to solve problems getting in the way of your customer or vendor relationships. That knowledge helps you set actionable strategies grounded in reality the day-to-day market situation of your customers and vendors. You learn exactly what criteria are most important to your customers when choosing and keeping a vendor.
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